Sustainable Destination Management
Strategies in the OIC Member Countries
9
Table 7: Collaboration with Stakeholders - Best Practices versus OIC Examples
Best
Practices
- The Mekong Tourism Advisory Group, including representatives from the
private sector and industry associations.
- Destination Napoleon local steering committees, including public and private
sector entities, universities, think tanks, and professional associations.
OIC - The Silk Road Task Force, including representatives from National Tourism
Organizations and tourism businesses of Silk Road countries responsible for
formulating strategies.
- The Umayyad Route advisory committee and the local action groups include
various groups of stakeholders, from public to private and NGOs.
- The Holy Family TC collaboration between government bodies, NGOs, and the
Coptic Church without the existence of a formal platform.
Capacity Building: Training and capacity building efforts are also evident in the best practices
from global MDTCs. In the case of European routes, the Council of Europe and the French
Federation of European Cultural Routes have launched training and knowledge-sharing
initiatives targeting the European MDTCs. In the case of the GMS TC, capacity building for
entrepreneurial initiatives is provided through boot camps or incubators.
Most of the existing OIC MDTCs have also launched initiatives aimed at capacity building for
tourism stakeholders along the corridor. In the case of the Silk Road, a handbook was
developed, and training was provided for tour guides, in addition to training for tourism
officials on sustainable and transnational tourism development. For the Umayyad Route,
training was provided to tourism officials in the areas of marketing and management, while
tour guides were provided training and certification as Umayyad Route guides.
Table 8: Capacity Building - Best Practices versus OIC Examples
Best
Practices
- The Heritage and Cultural Tourism Open Resource project for innovative
training associated with the Cultural Routes of the Council of Europe.
- The French Federation of European Cultural Routes sessions for exchange of
best practices in physical and digital accessibility, local community
involvement, and social inclusion for tourism stakeholders from more than 15
cultural routes.
- The GMS TC Mekong Innovative Start-Ups in Tourism Program, training
through intensive boot camps with the help of mentors and facilitated through
incubator access.
OIC - The Silk Road Quality Guide Training Initiative and Handbook, tourism
officials’ training on sustainable and transnational tourism development, and
use of digital media tools.
- The Umayyad route in Jordan training for the tourism industry in the areas of
management and marketing in addition to cultural itineraries. Training also
provided in Tunisia and Lebanon.