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Sustainable Destination Management

Strategies in the OIC Member Countries


In terms of governance and management best practices, best practices from global MDTCs

indicate the development of management organizations with clearly defined roles for the

various bodies involved in the corridor’s management and promotion, creation of legislation

for travel facilitation, monitoring performance, formal platforms for collaboration with

stakeholders, ensuring sustainability and diversifying corridor funding. Marketing best

practices include ensuring branding consistency, highlighting the corridor's unique selling

proposition, and using storytelling to enhance branding as well as the traditional and

innovative digital tools for promotion.

Best Practices versus OIC Planning and Establishment of MDTCs

Demand Analysis

: Best practices from global MDTCs show solid examples for researching

demand as well as the use of research in targeting potential visitor segments, as illustrated by

the research for the Iron Curtain Trail and European MDTCs. However, in the case of the OIC

MDTCs, analysis of demand seems to be quite limited. For the Silk Road, TripAdvisor has

carried out research on travel trends for the area; however, in the case of the Holy Family, no

research was undertaken to estimate demand.

Table 1: Demand Analysis - Best Practices versus OIC Examples




The Iron Curtain Trail TC demand estimate based on a model using bed density

and day trips based on population density and the national share of cycling as

the main transport mode.


The Council of Europe study of inbound tourism trends and subsequent

targeting of China through the “Chinese Virtual Tourism Fair.”



Limited research efforts into Silk Road travel trends conducted by TripAdvisor

in support of the UNWTO Initiative.

Infrastructure Assessment:

The presence of a solid infrastructure is one of the critical success

factors for establishing corridors. In Europe, reliable infrastructure and transport networks

connect European countries and facilitate mobility for tourists along European MDTCs. In the

case of the GMS TC, the existing infrastructure networks were assessed with plans made to

improve ports.

Infrastructure development represents a challenging area for the OIC MDTCs, especially for

countries facing financial constraints. In 2016, OIC countries' rail network density per million

people was 68.8 km of total rail lines, which is markedly lower than the world average (160.2

km). It is important to note that efforts to improve connectivity are underway in some OIC

regions, which can enhance mobility for tourists along MDTCs in these regions.