Sustainable Destination Management
Strategies in the OIC Member Countries
14
The following policy framework is used to provide recommendations for OIC tourism corridors
based on whether they are new or established corridors, as well as whether they are closed on
the tourism readiness of the OIC countries and openness spectrum.
Table 13: Policy Framework for Cross-Border Tourism Corridors
New corridors Established corridors
Planning & Establishment Demand Analysis
Infrastructure Assessment
Social Value Assessment
Formulating Theme
Governance &
Management
Governance Structure Governance Structure
Monitoring Performance Monitoring Performance
Stakeholder Management Stakeholder Management
Capacity Building Capacity Building
Funding Funding
Monitoring Monitoring
Marketing & Promotion Branding Branding
Promotions Promotions
Product Development Product Development
Countries on a corridor
with similar indicators
Joint development of a new corridor
with equal shares
Joint enhancement of established
corridor with equal shares
Countries n a corridor with
varying indicators
Knowledge transfer from developed
countries to less-developed
countries
Knowledge transfer from developed
countries to less-developed
countries
Source: DinarStandard Analysis
Demand Analysis: For new corridors, before deciding that a tourism corridor should be
promoted to increase tourism collaboratively, an explorative framework should be set up with
participants from all involved governments, NGOs, development organizations, and the private
sector. This framework should be in the form of a working group, which jointly assesses the
viability of a tourism corridor. This includes the assessment of tourism assets, demand analysis,
and infrastructure assessment. Using specific indicators as described in the sample above, the
working group should look at existing policies, highlight gaps in the policy framework, and set
realistic goals for collaboration. The working group put together for this purpose may also be
a preliminary structure for a more permanent sone once the viability has been assessed, and
the corridor established. This approach was used for the Baltic Sea Route, albeit it never
became a sustainable structure due to the difficulty of establishing a sustainable funding model
in time.
Infrastructure Assessment: When looking at the infrastructure that would be part of a cross-
border tourism corridor, it is wise to take a strategic look at the current landscape and keep in
mind realistic yet possible future developments. Depending on the tourism corridor, it might
start as a point-to-point experience for travelers via a regional airline and can be developed
into an overland experience with many smaller experiences in the future. Keep in mind the
development and inclusion of small sustainable businesses will benefit the tourism corridor in