Destination Development and
Institutionalization Strategies
In the OIC Member Countries
42
Table 4: The Destination Product Development Process
Steps: Description
Step 1: Identifying
tourism resources
Tourism resources are the substances and attractive phenomena in a destination
that are essential to encourage tourism.159 Tourism resources include attractive
natural and cultural resources, goods and elements that stimulate tourist needs and
can be categorized as tangible or intangible resources. The core resource types
including natural and cultural resources have been identified in the model of
destination competitiveness and sustainability developed by Ritchie and Crouch
(Year).
Figure 12: Tourism Resources160
Source: DinarStandard Analysis; Ritchie and Crouch (2012)
Step 2: Assess and
develop
infrastructure
In terms of competitiveness for a tourism destination, the quality of infrastructure
must be evaluated on an ongoing basis. High quality infrastructure is the foundation
of a tourism friendly destination concept. Key tourism infrastructure requirements
must be monitored (i.e. healthcare, transportation, electricity supply etc.).
Step 3: Assess and
develop strong
supporting
environment across
the value chain
Maturity of supporting resources across the tourism value chain including activities,
linkages, accessibility and tourism supra-structure are essential to the success of a
destination. A well-developed endogenous value chain will help create economic
value that can be distributed across stakeholders, creating jobs and enhancing skills.
Step 4: Engage with
community
Destination managers must gain community support to effectively utilize a
destination’s cultural resources that can also in turn benefit the community.
Engaging with community members by attending town hall meetings, events and
festivals allows DMOs to understand the needs of the community, and develop
offerings that can best address those needs.
159 Gjorgievski, M., Kozuharov, S., & Nakovski. D., (2013). Typology of recreational-tourism resources as an important element of the
tourist offer. UTMS Journal of Economics (Special issue). Retrieved fro
160 Developed based on information from the model of destination competitiveness/sustainability developed by Richie and Crouch.
Tourism Resources
Natural Resources
Activities
Tourism Supra-structure
Accessibility
Infrastructure
Facilitating Resources/Services
Community Support
Linkages
Supporting Environment
Types
Resources
Tourism
Impact
Lifecycle
Cultural Resources
Supporting Resources
Core Resources