Destination Development and
Institutionalization Strategies
In the OIC Member Countries
40
measures include the assessment of the DMO strategy, the clarity and feasibility of its mission statement
and objectives, the suitability of the objectives to the destination’s competitive position and resources, the
availability of information on achievement of objectives, the progress towards objectives, the efficient
resource allocation to achieve objectives, and overall cost-effectiveness. 151
Given the range of stakeholders DMOs have and DMO activities impact on them, measuring DMO
performance from a stakeholders’ point of view is both an important and appropriate tool since
stakeholders’ satisfaction is key to sustainability of DMOs operations and activities. 152 Tourists satisfaction
surveys are valuable for establishing the quality performance of both the destination in general and the
various services provided at the destination. Tourism industry evaluation of DMO performance provides
important information to destination managers about areas that need improvement and enables them to
meet industry needs which is essential for the sustainability of DMO activities. 153 Monitoring the impact of
tourism on the local community’s quality of life is also an important for DMOs performance since their
hospitality towards visitors is one of the important elements for destination appeal. 154
151 Ibid.
152 Epp, A. (2013). Assessing the Impact of Stakeholder Engagement on Perceptions of DMO Performance (Working paper). The International
Centre for Responsible Tourism. Retrieved fro
153 “A Manual for Evaluating the Quality Performance of Tourist Destinations and Services”. Luxembourg: Office for Official Publications of
the European Communities, 2003.
154 Crouch G.I., & Ritchie J.R.B. (2012) Destination Competitiveness and Its Implications for Host-Community QOL.