Sustainable Destination Management
Strategies in the OIC Member Countries
115
Strategy Area Country Initiative
the Copenhagen brand through content to ensure higher levels of
tourist satisfaction.
Italy In collaboration with regional and autonomous administrations, the
Ministry launched the Cammini d’Italia atlas and website, in order to
offer travelers and tourists a real intermodal infrastructure of green
roads where they can choose the travel Italy on foot, by bike, on
horseback or with other forms of sustainable mobility.
Source: DinarStandard Analysis
As the following table shows, while OIC country examples have launched initiatives covering all
sustainability strategy areas, many of these initiatives are still emergent or in the process of
development. Jordan seems to have the strongest initiatives in various areas due to the support
of bilateral and international donors.
Table 14: Sustainability Strategies - Select OIC Countries
Strategy Area
Country Initiative
Increasing
Awareness
Jordan The Petra National Trust launched an awareness program for public
school students ages 7-18 and teachers to create awareness of the
value of culture and heritage to the daily lives of local communities,
instill pride among youth in their heritage and build a newgeneration
of cultural leaders among local communities.
Uganda TheUgandaWildlife Authority holds community awarenessmeetings
to increase awareness of the importance of conservation in different
regions specifically those neighboring protected areas.
Maldives Initiatives were undertaken to increase awareness of tourism
industry stakeholders of the importance of wastemanagement issues
for sustainable tourism.
Oman Omran conducts employee energy awareness programs to
highlight the importance of energy saving for sustainability.
Protection of
Natural and
Cultural
Heritage385
Jordan - Designation of 1 Natural World Heritage Sites and 5 Cultural World
Heritage Sites, the Mainstreaming Biodiversity in the Tourism Sector
Development in Jordan (BITS) Project, in collaboration with the
UNDP, seeks to ensure that the consideration of biodiversity is a
fundamental part of everyday planning and development for tourism
in Jordan
Uganda- Designation of 2 Natural World Heritage Sites and 1 Cultural World
Heritage Sites, theUgandaWildlife Authoritymonitors biodiversity in
national parks and sustainable management of wildlife resources.
Maldives- 1 site under consideration for designation as a Natural World
Heritage Site,
- Initiatives to regulate waste disposal areas and encourage
environmental conservation.
385 Designation information based on data from UNESCO World Heritage website.