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Sustainable Destination Management

Strategies in the OIC Member Countries

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3.4. Parameter 3: Effective Sustainable Tourism Strategies

As illustrated in the following diagram, destinations use various sustainability strategies to address

the economic, social, and environmental impacts of tourism. These include strategies for

increasing awareness of sustainability issues at the destination level, the protection of natural and

cultural heritage assets, management of environmental impacts (e.g., useof non-renewable resources,

pollution reduction and waste management), planning of future tourism development and activities,

managing demand and seasonality effects, and ensuring community well-being and tourist

satisfaction.

Figure 19: Sustainable Tourism Strategies

Source: DinarStandard Analysis

As the following table shows, the leading non-OIC country examples have robust and

comprehensive initiatives with well-defined goals covering the various sustainable tourism

strategies. New Zealand presents the strongest example in terms of protecting natural and cultural

heritage through designating them as world heritage sites, with 28 Natural World Heritage Sites,

and 120 Cultural World Heritage Sites. Both Denmark and Italy have community wellbeing

elements incorporated into eco-certification, which are endorsed by destination management

organizations, of hospitality establishments at their destination. In all examples, tourism sector

players are encouraged through the use of incentives to adopt more sustainable practices.