Sustainable Destination Management
Strategies in the OIC Member Countries
113
Table 13: Sustainability Strategies - Select Leading Non-OIC Countries
Strategy Area Country Initiative
Increasing
Awareness New
Zealand
- Publishing guides for local communities to increase awareness of
the need for protecting and restoring ecosystems,
- Publishing several “Sustainability Best Practice Guides” to
promote sustainability practices among tourism businesses.
Denmark The government has supported NGO activities in their activities to
raise awareness about waste disposal at beaches and natural sites
and to promote responsible choices among tourists.
Protection of
Natural and
Cultural
Heritage382
New
Zealand
- Designation of 28 Natural World Heritage Sites, and 120 Cultural
World Heritage Sites,
- Several regulations concerned with the protection of cultural
heritage assets, including the Heritage Historic Places Act of
1993 and the National War Memorial Act of 1992
Denmark
- Designation of 2 Natural World Heritage Sites, and 3 Cultural
World Heritage Sites,
- The Baltic Sea Tourism Center, funded through the EU, is tasked
with the protection of coastline, parks and other natural and
cultural resources, and developing long-term, sustainable
tourism strategies.
Italy
- Designation of 4 Natural World Heritage Sites, and 47 Cultural
World Heritage Sites,
- An initiative, supported by the Ministry, focuses on the
promotion of projects which offer a touristic product in which
“tourists do not leave a footprint, rather they help towards
sustainability”.
Managing
Demand and
Seasonality
Sweden In 2012, the Swedish Agency for Economic and Regional Growth
provided financial support to over 40 regional and local
organizations to develop sustainable tourism through various
initiatives aiming at extending the tourist season using tactics such
as focusing on attracting tourists from various markets targeting
their different holiday schedules.383
Italy The TourismStrategic Plan aims to better distribute visitor flows into
areas that are not recognized as tourist destinations with the
objective of decongesting saturated areas and improving
competitiveness by widening the product offer and establishing a
more sustainable model.
Managing
Environmental
Impacts
New
Zealand
Several funds are dedicated to the promotion of sustainability
practices and the conservation of the environment, including the
382 Designation information based on data from UNESCO World Heritage Website.
383 OECD. (2018). OECD Tourism Trends and Policies 2018 . Paris: OECD Publishing.