Sustainable Destination Management
Strategies in the OIC Member Countries
114
Strategy Area Country Initiative
“Waste Levy and Waste Minimization Fund” which supports
initiatives to improve resource efficiency and recycle waste.
Denmark
- Green Key, endorsed by the DMO Wonderful Copenhagen,
promotes environment-friendly practices in tourismbusinesses.
The Green Key award is a leading standard of excellence in the
field of environmental responsibility and sustainable operation
within the tourism industry.
- Copenhagen has also a comprehensive strategy and aims to
become the first capital to be carbon-neutral by 2025
Italy
- An agreement was signed between the Ministry of Tourism and
the Italian electricity and gas distributor ENEL to promote,
develop and improve electric infrastructure for sustainable
touristic mobility, including charging stations throughout the
major destinations, villages and roads. This will improve the
offer quality and reduce noise and air pollution.
- A tax credit systemwas introduced in 2015 for the renovation of
tourism accommodation establishments, with particular focus
on energy efficiency and anti-seismic measures. The tax credit
covers between 30% and 65% of the cost and from 2018 also
concerns the renewal of the structures most closely related to
green tourism such as campsites and agritourism.
Ensuring
Community
Wellbeing
New
Zealand
Qualmark, New Zealand’s official tourism quality assurance system
supported by the Government, includes elements to ensure local
community wellbeing such as the provision of support to local
community by sponsoring community events or community groups
and charities.
Denmark The Green Key certification, endorsed by the DMO Wonderful
Copenhagen, criteria include elements to ensure local community
wellbeing such as the consumption of local products, the support of
local businesses, decent employment, social responsibility.
Italy The Tourism Strategic Plan aims to better distribute visitor flows to
decongest saturated areas and thus reduce impact on local
communities.
Ensuring
Tourist
Satisfaction
Sweden Four-year initiative was launched in 2012 to improve hospitality
services quality and destination’s quality. 384
Denmark The LOCALHOOD program, initiated by the DMOWonderful
Copenhagen, aims to rejuvenate the tourism experience by
introducing new products and creating an emotional connection to
384 OECD. (2018). OECD Tourism Trends and Policies 2018 . Paris: OECD Publishing.