Increasing Broadband Internet Penetration
In the OIC Member Countries
139
comparison between Internet users and Facebook members’ penetration indicates that only
10% of Internet users are also Facebook members (see figure 40).
Figure 40: Kazakhstan: Internet users and Facebook members (2000-2016)
Sources: International Telecommunications Union; Owloo; Telecom Advisory Services analysisData in figure 40 indicates that Internet usage is growing at a faster rate than Facebook
membership. This is because social networking is dominated by V Kontakte and
Odnoklasssniki, two Russian platforms86. Table 77 presents the top Internet sites ranked by
traffic in Kazakhstan.
Table 77: Kazakhstan: Top 10 internet sites (November 2016)
Ranking Site Category Percent of visitors in Kazakhstan Country of origin 1 Social Network 3.7 Russia
2 Portal 7.5 Russia
3 Online video - - - United States
4 Search 96.9 US Adapted to Kazakhstan
5 Odnok ) Social Network 3.0 Russia
6 Search 96.0 Russia
7 Social Network - - - United States
8 E-Commerce - - - China
9 Kolesa E-Commerce 92.5 Russia
10 Instagram Social Network - - - United States
Sources: Forbes; Telecom Advisory Services analysisWhile Internet usage in Kazakhstan does not differ significantly from what is found in other
countries around the world (concentrated in online video, search engines, portals, and social
networking), Russian sites are prevalent in destination: five out of the top ten sites are of
Russian origin.
86 Source: World Map of Social Networks, January 2016.
0.67% 1.01% 1.67% 2.00% 2.65% 2.96% 3.27% 4.02%
11.00%
18.20%
31.60%
50.60%
53.32%
63.00%
66.00%
72.87%
0.00% 0.70% 1.74%
4.30% 4.99% 5.78% 7.16% 8.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
2000%2001%2002%2003%2004%2005%2006%2007%2008%2009%2010%2011%2012%2013%2014%2015%2016%
Internet% Facebook%