Muslim Friendly Tourism:
Regulating Accommodation Establishments
In the OIC Member Countries
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A number of additional services and features range from low cost, such as placing Quran in
each room; to medium cost such as providing a shuttle service in Ramadan to mosques; and
high cost such as providing gender-separated wellness facilities.
Most of the additional features and services do not enhance the hotel’s family-friendly
positioning, however, several features such as no-interest financing and adhering to
environmentally friendly specifications, enhance the hotel’s ethical positioning. Please refer
to section 5.1.4 for a list of MFT services that match a family-friendly and ethical positioning.
5.1.3 MFT Services and Facilities for the non-OIC Countries with Limited MFT
Ecosystems
In the non-OIC countries, establishments can attract Muslim consumers in a practical way by
offering low cost basic services as illustrated in the following chart. The chart lists basic MFT
services and facilities that are suitable for hotels in the non-OIC countries interested in
accommodating Muslim guests but want to avoid affecting mainstream guests or spending too
much effort, as well as avoid incurring high costs.
Figure 18: MFT Services for Limited Ecosystems
Source: DinarStandard
The recommended services and facilities in the lower left quadrant of the chart indicate that
they are low cost and have a low impact on mainstream guests. The requirements include
services and features that were rated important in the consumer survey, including the