Muslim Friendly Tourism:
Regulating Accommodation Establishments
In the OIC Member Countries
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guests. An additional service that was rated as important and is not costly to provide is having
a “musalla” or prayer area within the hotel.
Figure 16: MFT Services for Modest Ecosystems
Source: DinarStandard
Additional services, which were rated important and are of medium cost to implement
and have low impact on mainstream guests, are having a bidet or hand shower in
bathrooms, both in guest rooms as well as in bathrooms in public areas, and providing
family-friendly entertainment.
Features, which were rated important to Muslim guests but have a high cost in terms of
loss of revenue from haram (impermissible) activities and a high impact on mainstream
travelers, include being alcohol free and having no casinos or nightclubs on site.
Furthermore, in terms of entertainment, removing adult channels and placing internet
content filters are low cost features, yet may affect mainstream guests. However, all of
these features, along with providing family-friendly entertainment and requiring staff to
dress modestly, though impacting mainstream travelers, are also family-friendly as well
as ethical, and therefore will appeal to other market segments such as families and
ethically-conscious consumers. Please refer to section 5.1.4 for a list of MFT services that
match a family-friendly and ethical positioning.