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4. Family-Friendly and Ethical Positioning
The level of practicality in introducing MFT features varies by country. Several of
the features relating to MFT may be of higher cost and more difficult to implement;
however, several MFT features also accentuate the accommodation facility’s family-
friendly and ethical positioning. For example, the absence of a nightclub or a bar,
not only accommodates the needs of Muslim guests, but also strengthens a hotel’s
family-friendly positioning, since many mainstream families with children would
consider such an environment a safer place for their family.
The table below lists MFT services and facilities that strengthen an accommodation
facility’s family-friendly and ethical positioning across the different MFT levels.
Having no alcohol, casinos, or nightclubs, in addition to banning adult channels,
obscene artwork and placing internet filters, all accentuate an accommodation
facility’s family-friendly positioning, in addition to being ethical.
Family-Friendly and Ethical MFT Services and Facilities
Minimum requirements
Halal Food Halal food options
Alcohol Policy Alcohol-free minibar for Muslim guests
Good to have
Alcohol Policy No alcohol: no bar or alcohol served at hotel restaurants
Entertainment No nightclubs on site
No casinos on site
No adult channels available
Internet content filters in place (for obscenity)
Family-friendly programming and entertainment on site
Staff Staff to wear modest clothes
Premium
Alcohol Policy No alcohol on site (e.g., at restaurant or on demand)
Entertainment No obscene, music or artwork that may contradict Islamic values,
displayed
Environmental Environmental certification and eco-friendly processes in place