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Table of Contents
Executive Summary............................................................................................................................1 Introduction and Methodology ................................................................................................... 10 1. Market Landscape of Muslim-Friendly Tourism.............................................................. 13 1.1 Global, the OIC and Muslim-Friendly Tourism Market Sizing...........................................13 1.2 Muslim-Friendly Tourism Accommodation Sector................................................................14 2. Conventional Tourism Quality Standards and Regulations ......................................... 17 2.1 Current Global and Regional Initiatives for Standardization of Services .....................18 2.1.1 Certification Process .................................................................................................................. 24 2.1.2 Renewal Timeline........................................................................................................................ 26 2.1.3 Compliance Measures................................................................................................................ 26 2.1.4 Role of Star Rating System in Standardizing Services.................................................. 26 2.2 Development Process for Tourism Quality Standards and Regulations .......................27 2.3 Effects of Standards on the Accommodation Sector..............................................................33 3. Muslim Friendly Tourism Standards and Regulations .................................................. 35 3.1 Need for MFT Standards and Regulations .................................................................................35 3.2 Development Process of MFT Standards ...................................................................................39 3.3 Responsible Bodies for Developing and Implementing MFT Regulations ...................42 3.4 Current MFT Standards/Regulations and their Components ...........................................44 3.5 Main challenges ....................................................................................................................................47 3.6 Lessons Learned...................................................................................................................................48 4. Case Studies ................................................................................................................................... 51 4.1 Malaysia ...................................................................................................................................................51 4.1.1 Standard Development Process ............................................................................................ 52 4.1.2 Requirements of the Standard ............................................................................................... 53 4.1.3 Certification Process and Regulations ................................................................................ 54 4.1.4 Standards’ Effects on the Accommodation Sector ......................................................... 54 4.1.5 Challenges and Lessons Learned .......................................................................................... 55 4.2 Turkey.......................................................................................................................................................58 4.2.1 Standard Development Process ............................................................................................ 58 4.2.2 Certification Process and Regulations ................................................................................ 59 4.2.3 Standards’ Effects on the Accommodation Sector ......................................................... 60 4.2.4 Challenges and Lessons Learned .......................................................................................... 61 4.3 Croatia ......................................................................................................................................................62 4.3.1 Standard Development Process ............................................................................................ 62 4.3.2 Requirements of the Standard ............................................................................................... 62 4.3.3 Certification Process and Regulations ................................................................................ 63 4.3.4 Standards’ Effects on the Accommodation Sector ......................................................... 66 4.3.5. Challenges and Lessons Learned ......................................................................................... 67