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105

Area

No.

Criterion

Points

Others

259

Lounge for hotel guests

(in addition to breakfast room or restaurant)

2

260

Reading and writing room

(separate location)

1

261

Library

(separate location)

2

262

Host/animation programme

3

VII. Quality and Online Activities

Quality Systems

263

Systematic complaint management system

208

3

M

M

M

264

Systematic analysis of guest reviews

209

5

M

M

265

Quality controls by mystery guesting

210

(Proof thereof has to be added to the application.)

10

(M)

211

M

266

Quality management system according EHQ

212

or equivalent

10

Online Activities

267

Website

213

with updated information and realistic pictures together

with the location of the hotel

5

M

M

M

214

M

214

M

214

268

Website with direct booking option and guest reviews

215

10

269

Active invitation of departing/checked-out guests to write a review

on a portal or on the website

5

M

M

Others

270

Eco-label

216

10

VIII. Minimum Points

217

Hotels

90

170

260

400

600

208

A systematic complaint management system includes structured complaint acceptance, evaluation, and response.

209

Active and systematic gathering and evaluation of guest opinions about the quality of the hotels services, analysis of weaknesses, and the realization of improvement.

210

For the Mystery guesting to be accepted the following aspects need to be fulfilled at least once during a classification period: by professional externals upon initiative and on the

account of the hotel, analysed and documented. Hidden (internal) controls e. g. of the hotel chain or cooperation are accepted as equal.

211

Mystery guesting is a minimum criterion in the 4-star-superior-sector.

212

European Hospitality Quality (EHQ) is the European Hospitality Quality scheme launched by HOTREC, the umbrella association of national trade associations representing hotels,

restaurants, cafés, and similar establishments in Europe (cf.

www.hotrec.eu

). It serves as a reference model for national and regional quality schemes on European level. E. g. the

initiative “ServiceQualität Deutschland” (cf. www.servicequalitaet-

deutschland.de

) is accredited in its entirety.

213

Pictures have to show at least an exterior view, the public area and a room.

214

The website must be at least bilingual.

215

A simple e mail is not accepted.

216

For instance (without implying exclusivity): Austrian Umweltzeichen, DEHOGA Umweltcheck, DINö, EarthCheck, EMAS, EU Ecolabel, Green Globe, Green Key, ISO 14001 or

Viabono.

217

For a “hotel garni” - i. e. a hotel with breakfast only - the number of points to be reached is lowered by 20 points in each category. A “hotel garni” cannot obtain 5 stars.