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4. Holy Quran should be placed in each room
5. Congregational prayers should be possible to be held at the musalla/masjid
including Friday prayers, and the call to prayer should be broadcast on the
speaker system.
6. In Ramadan, in addition to proving iftar and suhoor meals, shuttle
transportation should be provided to local mosques
7. Halal certified products should be extended to wellness products such as
shampoos and lotions.
Leisure Activities:
8. Gender-separated wellness facilities including gyms, pools, spas, and beaches
should be provided, either by having separate facilities, or by allocating certain
hours for women.
Managing the business
9. All financing should adhere to Shariah-compliant principles
10. The accommodation’s employees should be treated fairly and receive a living
wage that is high enough to maintain a normal standard of living
11. Businesses should have eco-friendly processes in place and have an
environmental certification.
3. MFT Services and Facilities for non-OIC Countries with Limited MFT
Ecosystems
In non-OIC countries, establishments can attract Muslim consumers in a practical
way by offering low cost basic services that are easy to implement and have a low
impact on mainstream guests. (Please refer to Figure 17: MFT Services for Limited
Ecosystems, in the study)
The recommended services and facilities can be summarized as follows:
1. Provide some Halal food options
2. Remove alcohol from the mini-bar for Muslim guests
3. Provide qibla (prayer) direction in rooms.
4. Provide list of local Halal restaurants and directions to local mosque
5. Provide a prayer rug and prayer schedule upon request
6. Train staff on awareness of MFT principles
While very important to Muslim guests, most of these services and features have
little effect on mainstream guests and are low cost.