Destination Development and
Institutionalization Strategies
In the OIC Member Countries
88
role during the establishment period (9 months) of ICVB in 1997. After which, ICVB started to market
Istanbul as a meeting destination around the world. It succeeded in raising Istanbul’s rank to 8th in 2015
from 40th in 2000. 284
During the last 33 years, TUGEV invited different stakeholders on the board, such as the Ministry of Culture
and Tourism, the Governorship of Istanbul, the Istanbul Metropolitan Municipality’s Culture Company, the
Istanbul Chamber of Commerce, the Association of Tourism Travel Agencies (TÜRSAB), the Hotel Association
of Turkey (TUROB), the Turkish Tourism Investors Association (TYD), SKAL International, and Turkish
Airlines.285
Below is a chart that shows the organizations that work with TUGEV foundation.
Figure 26: TUGEV Organization Structure
Source: TUGEV and ICVB
2. DMO Governance and Organizational Structure
ICVB has a board of directors consisting of the government at the municipal level as well as private
shareholders. The management structure is illustrated in the chart below.
Figure 27: ICVB Organization Chart
Source: TUGEV and ICVB
284 TUGEV & ICVB. (2013). TUGEV - 23 Years, ICVB - 10 Years [Brochure]. Istanbul. Retrieved fro
285 ICVB (n.d.). Our Supporters. Retrieved from
TÜGEV
Foundation
TÜRSAB
Agencies
CULTURE and
tourism
ministry
TYD Investors
Istanbul
Governorship
(GOV)
TÜROB Hotels
Istanbul
Municipality
Culture
Company
TÜROFED
Private
Companies
GENERAL
MANAGER
VICE GM
Accounting &
Administrative
Event &
Exhibition
Coordinator
Digital
Marketing
Visitor
Information
Research
Coordinator
Marketing
Coordinator