Destination Development and
Institutionalization Strategies
In the OIC Member Countries
83
 Be creative in marketing – promote the city as a location for filming TV programs/movies – Mission
Impossible and the recent movie Geostorm both feature Burj Khalifa
 And have an aggressive marketing and advertising plan so that the destination is always top of mind
in key target markets
 Make tourism a national priority, involve the local population and celebrate your successes.