Destination Development and
Institutionalization Strategies
In the OIC Member Countries
92
BETUYAB, which was founded in 1989 by a group of private tourism investors as a joint venture company
with the support of Turkey’s then-Prime Minister Turgut Özal and the TourismMinistry. Today, by hosting
1.2 million visitors299 between January to September 2017, at its 47 world-class hotels, Belek DMO
demonstrated a successful example of local destination management by solving many problems together
with the government while remaining a private destination management organization.
Membership to BEYTUYAB was compulsory during the first year it was founded. Investors wanted to build
a hotel in Belek, and because the area was full of swamps, it required investment to develop the
infrastructure as well as for hotel construction. Investors who were members of the Belek Tourism Center
(then BETUYAB) received their first land assignments from the government. The union was then founded
as a limited company to establish a more dynamic structure. Later in 1991, the status of the firm was
changed to a joint stock company (BETUYAB), with the approval of the Turkish Republic Ministry of
Tourism.
In terms of its natural resources, Belek has a rare average climate of 19 Celsius degree weather throughout
the year, with an average of 300 sunny days in a year. With a topography suitable for golf, it has 15 golf
courses just nearby of 47 luxury hotels on the Mediterranean shores. The destination has been awarded
“Best European Golf Destination of the Year” in 2008, and has hosted famous names such as Tiger Woods
and Justin Rose at the Turkish Airlines Open 2012-2013 Tournaments.
Figure 29: Belek DMO Organizational Chart
Source: DinarStandard analysis
299 Belek Tourism Statistics. (2016). Retrieved fro
Belek DMO Board (BETUYAB Joint
Venture Company)
Executive
Management
Private Members
- Hotels (47 hotels)
- Golf Clubs (10 clubs)
- Theme Parks
Promotion & Marketing Management
Destination Development & Project
Management
- Projects with government bodies
- Projects with local municipalities
- Proejcts with privatecompanies
Goverment Stakeholders
- Ministry of Culture & Tourism
- Ministry of Forestry
- Ministry of Development
- Ministry of Agriculture
- Provincial & local governors
- Local Municipalities
Other PrivateStakeholders
-PrivateCompanies & project
partnerships