Destination Development and
Institutionalization Strategies
In the OIC Member Countries
85
Figure 25: Organizational Chart for Relationship Between Turkey's Ministry of Tourism and DMOs
Source: Interviews and DinarStandard Analysis
1. DMO Development
The three DMOs featured in this case study are: the Istanbul Convention & Visitors Bureau (ICVB), which is a
city level DMO; Belek Tourism Investors Union (BETUYAB), which is a regional DMO focusing on a coastal
holiday district in the Southwest of Turkey; and, Alanya Touristic Hoteliers Associations (ALTID), which is
responsible for managing and marketing one of the most attractive destinations in Turkey, which is Alanya.
Istanbul is in the rejuvenation phase of its tourism destination life cycle. Ongoing archaeological excavations,
restorations and reconstruction work on historic buildings, as well as latest targets of the government such as
promoting Istanbul worldwide as a center for finance, meetings, museums and medical tourism is the
epicenter of rejuvenation management.
Ministry of
Tourism
Central
Directorates
-Directorate of
Investments and
Operations
(Funding &
Incentives)
Directorate of
Promotion
Other
Directorates
National
Organization
Provincial
DMOs
(Directorate of
Culture and
Tourism at81
Provinces)
Management
of Cultural
Artifacts &
Museums
Other
Managements
International
Organization
Promoticonal
Offices in 43
Countries
Semi-Gov
DMOs
Convention and
Visitor Bureaus (In
key tourismcities
(e.g, Antalya,
İstanbul,İzmir,
Ankara, Bursa)
Government
Stakeholders
- Provincial Governors
- Municipality
Presidents
- Regional&Provincial
Development
Agencies (of
Development
Ministry)
Private Stakeholders
- Local Chamber of
Commerces
- Hotel Investors &
Travel Agency
Associations
- Congress &
ExhibitionCentres
- Hotels, Restaturants,
Other Service
Providers
Municipal
Level DMOs
(e.g, Kayseri
Erciyes A.S.)
Private
Stakeholders
-Hotels
-Service
Providers
-Other
Stakeholders
Private
DMOs
Local DMOs
(e.g, Belek
BETUYAB
DMO, ALTID
DMO)
PrivateHotel
Investors
Private Service
Provider
Companies
Governmental
Stakeholders
- Culture &Tourism
Ministry
- Forestry Ministry
- Agriculture
Ministry
- Local
Municipalities