Destination Development and

Institutionalization Strategies

In the OIC Member Countries

Figure 28: Tourism Value Chain in Istanbul and Its Contribution to ICVB

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Source: ICVB

The Role of DMOs

The Role of DMOs in Terms of Marketing

Promotion

ICVB promotes Istanbul as a MICE destination. Over 20,000 international meetings occur

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regularly and

those create a huge MICE market. ICVB regular bids on behalf of Turkey on the International Congress and

Convention Association’s (ICCA) portal, which is an online platform that matches event planners with hosts.

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Interview with ICVB team

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ICCA - International Congress and Convention Association Website (2018). Retrieved fro

m https://www.iccaworld.org/

• Ministry of Tourismand

Culture

• Governership of Istanbul

• Istanbul Metropolitan

Municipality

Government

• Istanbul Chamber of

Commerce (ITO)

• Association of Tourism

Travel Agencies (TÜRSAB)

• Turkish Tourism Investors

Association (TYD)

• Hotel Association of

Turkey (TÜROB)

• SKAL International

Non-Profits

• Congress and Event

Providers

• Airline Companies

• Hotels

• PCO / DMCs

• Service Providers and

Attractions

• Historical Places available

for Venues, Restaurants,

Cafes

Private Sector

• Unverisities

• Students

• Local shops

• Local restaurants

• Domestic and international

tourists

Community

Contribution of ICVB: Job creation, educating students

and international networking on behalf of local shops

and attractions.

Contribution to ICVB:

There are 42 members,

providing free or cheap flight tickets (Turkish Airlines),

periodic payments from private sector members, place

for organising event, hosting guests.

Contribution to ICVB:

Direct budget contribution and

physcial officeplace (ITO), membership fee, guidance

and research support, destination marketing activities,

tourismeducation support.

Contribution to ICVB

: Legal support, lessening red

tape, improving processes, providing government’s

letter of intent to attract international associations to

Istanbul. ICVB closely works on getting the support of

these government bodies during the bidding process

with international associations.