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Increase the awareness of existing programmes for assisting with SME
internationalisation
Governments should do more to publicise the wide range of support programmes available to SMEs
seeking to access international markets as, on the whole, those programmes are regarded as useful by
enterprises that use them.
Encourage the integration of a demand-driven perspective into the strategies of Trade Promotion
Organisations (TPOs)
TPOs should deliver services that respond to effective needs of current and potential exporters and bring
them closer to the SME sector. TPOs should provide feedback to the policy design process, to ensure
evolution in response to the rapidly changing economic and trade environment faced by exporters.