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35

Increase the awareness of existing programmes for assisting with SME

internationalisation

Governments should do more to publicise the wide range of support programmes available to SMEs

seeking to access international markets as, on the whole, those programmes are regarded as useful by

enterprises that use them.

Encourage the integration of a demand-driven perspective into the strategies of Trade Promotion

Organisations (TPOs)

TPOs should deliver services that respond to effective needs of current and potential exporters and bring

them closer to the SME sector. TPOs should provide feedback to the policy design process, to ensure

evolution in response to the rapidly changing economic and trade environment faced by exporters.