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According to TCS, its advantages are:
1) hands-on knowledge of international markets
 The knowledge of TCS comes from helping thousands of companies each year tackle concrete
problems and pursue opportunities in foreign markets.
 Through the presence in more than 150 cities worldwide, TCS gains market intelligence and
insight, and uncover opportunities for Canadian companies.
 With offices across Canada, TCS can help companies prepare for international markets in their
home environment.
2) an extensive network of international business contacts
 TCS has privileged access to foreign governments, key business leaders and decision-makers
because TCS is part of Canada’s embassies and consulates.
 TCS’s business contacts include potential customers, distributors, sources of finance or
investment, technology partners and intermediaries.
With information collected in overseas markets related to contacts of potential buyers and partners,
professionals in financial and legal institutions, technology sources, agents, manufacturers'
representatives, foreign regulatory authorities and foreign investment promotion agencies, TCS’s regional
offices work with Canadian firms to:
 Determine if they are internationally competitive
 Decide on a target market
 Collect market and industry information
 Improve their international business strategy
TCS also provide Global Commerce Support Program (GCSP), which is a contribution program that
amalgamates three funding programs for Canadian national associations, communities, companies and
researchers.
1) Global Opportunities for Associations (GOA)
 For Canadian national associations seeking to undertake new or expanded international business
development activities, in strategic markets and sectors, for the benefit of an entire industry
(member and non-member firms).
 Allows for annual non-repayable contributions ranging from a minimum of $20,000 to a
maximum of $150,000 over a one-year period from April 1 to March 31. Provides matching
funds of up to 50% of eligible expenses.
2
 For Canadian communities aiming at attracting, retaining and expanding foreign direct
investment.
 Provides matching funds of up to 50% of eligible project costs per year, for a total contribution
not to exceed $300,000 per project per year.
3
 Designed to promote and enhance Canada's international innovation efforts by supporting
Canadian researchers (from private companies, universities and non-government research centres)
in pursuing international collaborative R&D opportunities through the development of
partnerships with other countries/economies.
 Provides assistance by contributing up to 75% of eligible expenses.
According to Trade Commissioner Service Client Survey – 2009, TCS has a substantial positive impact
on Canadian clients' international business development efforts. Based on the survey, it is estimated that
TCS services and intervention contributed roughly $1.13 billion in additional financial results to
Canadian clients in the 2008-09 fiscal year.
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