Sustainable Destination Management
Strategies in the OIC Member Countries
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 Provide policy recommendations for planning and establishment, governance and
management, and marketing of OIC multi-destination tourism corridors.
 Identify potential OIC multi-destination tourism corridors.
Methodology
Primary and secondary research tools are used to fulfill the study objectives:
o Primary Research: The tool used include:
 In-depth Interviews: Face to face and telephone in-depth interviews were
conducted with 23 tourism stakeholders who have experience in multi-
destination tourism with an emphasis on respondents involved in tourism
corridors to provide insights into best practices of MDTCs. Interviewees were
identified using referrals from tourism professionals. The qualitative data
insights from the content analysis of the interview transcripts is integrated
into the relevant areas of the report.
 Case Studies: Four tourism corridor case studies, two tourism corridors that
with the OIC member countries and two non-OIC, were selected to provide
insights into planning and establishment, governance and management, and
marketing of multi-destination tourism corridors. The non-OIC tourism
corridors covered were the Danube and the Greater Mekong Subregion
corridors. The OIC tourism corridors covered were the Silk Road and the Holy
Family Corridors. Secondary data was complemented with field visits and in-
depth interviews.
o Secondary Research: A number of secondary sources were used, including:
 Previous Market Studies: Market research on MDT and MDTCs including and
destination management, including SESRIC’s report on “Prospects and
Challenges of OIC Member Countries: SWOT Outlook 2018,” COMCEC’s reports
on “Sustainable Destination Management Strategies in the OIC Member
Countries” and “Destination Development and Institutionalization Strategies in
the OIC Member Countries.”
 Trade and Sector Reports: Information was gathered from the reports
published by TripAdvisor and the European Travel Commission.
 Academic Articles and Research Papers: Information was gathered from
Technologies of Business and Service, Journal of Greater Mekong Subregion,
Journal of Vacation Marketing, Procedia - Social and Behavioral Sciences, and
Historic Environment.
 Government Data: Information was collected from multiple government
websites and reports, including the websites and reports of tourism ministries
and official tourism organizations.
 Regional and International Organizations Data: Information was gathered from
websites and reports of international organizations, including UNWTO,
UNESCO, and the World Bank.
 Press Publications: Data was collected from the press releases of various
tourism industry players in addition to articles covering tourism corridors in
various publications and news websites, including the New Times Publication,
Al-Monitor, e-Turbo News and Egypt Independent.