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Sustainable Destination Management

Strategies in the OIC Member Countries

160

Table 31: Promotion - Best Practices versus OIC Examples

Best

Practices

-

St

.

Olav Ways invit

ed

British journalists to experience the route leading to

the publishing of blog entries and articles in various outlets.

-

The Council of Europe’s cultural routes participation in the “Chinese

Virtual Tourism Fair” to promote Chinese tourism in Europe.

-

Council of Europe website, “Crossing Routes – Blogging Europe”

highlighting the experiences of travel bloggers in certified cultural routes

countries, including user-generated multimedia content.

-

The GMS TC website

“MekongTourism.org

” combining traditional

promotional materials from newsletters and destination information with

interactive tools such as “Mekong Moments” which share user-generated

content from social media platforms on an interactive map.

OIC

-

Silk Road documentaries, participation of corridor member countries in

travel fairs, and blogger competitions.

-

Umayyad Route website featuring documentary videos and guidebooks for

corridor member countries, participation in travel fairs, and

familiarization trips.

-

Holy Family familiarization trips for tour guides to Holy Family sites in

Egypt.