Sustainable Destination Management
Strategies in the OIC Member Countries
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Table 31: Promotion - Best Practices versus OIC Examples
Best
Practices
- St .Olav Ways invited British journalists to experience the route leading to
the publishing of blog entries and articles in various outlets.
- The Council of Europe’s cultural routes participation in the “Chinese
Virtual Tourism Fair” to promote Chinese tourism in Europe.
- Council of Europe website, “Crossing Routes – Blogging Europe”
highlighting the experiences of travel bloggers in certified cultural routes
countries, including user-generated multimedia content.
- The GMS TC website ” combining traditional
promotional materials from newsletters and destination information with
interactive tools such as “Mekong Moments” which share user-generated
content from social media platforms on an interactive map.
OIC - Silk Road documentaries, participation of corridor member countries in
travel fairs, and blogger competitions.
- Umayyad Route website featuring documentary videos and guidebooks for
corridor member countries, participation in travel fairs, and
familiarization trips.
- Holy Family familiarization trips for tour guides to Holy Family sites in
Egypt.