Sustainable Destination Management
Strategies in the OIC Member Countries
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As such, before establishing any policies, a set of indicators must be analyzed to assess the
viability of any tourism corridor for a country or region vis-à-vis national tourism activities.
The following policy framework is recommended, which includes the lifecycle of the corridor
and also takes into account the tourism readiness of countries within the corridor. This
framework can be applied to various circumstances and can overlap with other frameworks,
such as the Travel and Tourism Competitiveness Framework or the 10 A’s of successful
destinations by Dr. Alastair M. Morrison.
The overall goal of this chapter is to provide a framework that can be applied to any tourism
corridor, followed by providing specific examples of suggested tourism corridors for the OIC
countries.
Figure 46: Policy Framework for Multi-Destination Tourism Corridors
Source: DinarStandard Analysis
The basic observation for any corridor is what type of tourism corridor it is: new or established.
This step is followed by applying policies from various policy areas, as described in Chapter
One of the report: planning and development, governance, and management, as well as
marketing. In the end, we look into sample indicators and the variations between countries in
one corridor, to factor in the different national development statuses of the OIC countries
concerning specific indicators relevant to tourism development.
Type of Corridor
Policy Areas
Policy
suggestions
based on relative
country
positioning
through
indicators
New Corridors Established Corridors
Planning & Development
Governance & Management
Marketing
Similar indicator values Varying indicator values