Sustainable Destination Management
Strategies in the OIC Member Countries
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Area Lessons Learned
Corridor Marketing In terms of branding, there is a need to correctly brand and
position the corridor with the creative use of tools such as
storytelling.
In terms of promotion, Egypt didn’t capitalize on the Pope’s visit to
the sites and his recognition of their importance.
Funding Sources In terms of funding sources, the fund-raising process requires
more than local funding sources. Authorities can take a fund or aids
from international organizations.
Governance
and
Management
In terms of governance structure: Due to the large number of
organizations involved in the management of the corridor and
sites on the corridor, it is challenging to craft an efficient and
targeted strategy. It is recommended to use a single organization
to manage the promotion of the corridor and coordinate between
stakeholders.
In terms of funding, there is a need to diversify funding beyond
internal funding sources, with the possibility of approaching
international development organizations to develop sites on the
corridor or for capacity building.
Marketing In terms of marketing, there is a need for joint marketing efforts
and planning between Egypt and Jordan.
Future Development Adding a Heritage and Education Tourism Unit to promote
heritage on the sites is recommended. Also, future development
could be divided into stages, starting with the urgent stage, which
includes the most important sites.