Destination Development and
Institutionalization Strategies
In the OIC Member Countries
146
a) Tourism Budget
As a proxy to budget, we’ve used tourismcontribution
to GDP, but, budgets will vary. To provide some
benchmarks, France’s travel and tourism
contribution to GDP is $90 billion, compared to
Turkey’s, which is $29 billion, while the UAE’s travel
and tourism contribution to GDP is $18.7 billion, and
Nigeria’s is $7.4 billion.
Tourism Contribution to GDP
High $60+ billion
Medium $12 - $59.99
Low $0 - $11.99 billion
Country Profiling Checklists
Country Profiling Step 1:
To determine the life cycle stage of an OIC country, destination managers may answer the questions on the
chart below. Answering “yes” to most of the questions related to one of the stages determines that the
destination belongs to that stage.
Source: DinarStandard analysis
Destination Life Cycle Assessment
• Low number of tourist arrivals
• Few tourist facilities are available
• Weak tourism infrastructure
• Regular but low number of tourists
• Community is aware of economic contribution of tourism
• Basic level of tourism services provided by local players
• Growth in tourist arrivals
• Physical transformations of the destination
• Destination is recognized as a tourist destination
• Growth in tourist arrivals slows down
• Investments start to decrease
• No growth in tourist arrivals
• Exit of some tourism industry players
• Decline in facilities available to tourists
• Growth in tourism investment
Does your destination have the features below? If “Yes” then you are in the:
Discovery / Exploration Phase
Involvement Phase
Consolidation Phase
Development Phase
Stagnation Phase
Yes/No
Stageof
development
Resourcemix
Tourism budget
Discovery/Exploration
-Involvement
Development Consolidation -
Stagnation
Highly endowed withnatural
andman-man resources
Medium level of
resources
Low level of
resources
High Moderate Low