Destination Development and
Institutionalization Strategies
In the OIC Member Countries
104
 Destination NSWreleases annual reports that can be used as an example for DMOs on how to set clear
key performance indicators andmetrics to ensure they remain on target and increase their efficiency.
 DMOs support to businesses in marketing and product development can enhance product offerings
in their destinations. For example, Destination NSW’s marketing for art and entertainment in New
South Wales is a major contributor to the destination’s success.
 DMO partnership with various tourism industry players, such as airlines and tour operators, is
instrumental in promoting the destination.
 Having both members from government bodies and private industry players at the helm of
destination management organizations helps in ensuring efficiency and guarantees high level of
support for the tourism industry leading to enhanced abilities in terms of product development and
funding.