Improving Agricultural Market Performance:

Developing Agricultural Market Information Systems

6.2.2

PRIVATE MIS: EVOLUTION BEYOND 2GMIS INTO E-COMMERCE IN

INDONESIA

Several agribusiness platforms in the form of e-commerce start-ups have been created in

Indonesia during the last few years, in order to, amongst other things, shorten the agricultural

supply chain by providing an outlet for farmers without middlemen. The objective is that

producers can directly communicate with buyers on the start-up platforms, thereby improving

farmers’ livelihoods. For example, the

Indonesian President Joko Widodo has launched apps

specifically

eated to improve the lives of farmers in the country. In doing so the GoI is working

together

with

Indonesian startups and a community of developers to produce the Android-

based apps

. Given that the e-commerce platforms display information on produce prices, and

allow selle

and buyers to enter into contact, they also perform a market information service

(Figure 9). The e-commerce platforms tend to charge a fee for facilitating farmers and buyers

dealing in produce. It is acknowledged that for the time being only a small proportion of farmers

(i.e. those who have smartphones) are using the platforms. However, it is expected that their

market share will increase once the platforms are better known andmore smartphones are used

in the villages. Also, groups of farmers can use the service.

Examples of e-commerce platforms include:

LimaKilo, which considers itself a social enterprise that partners with small farmers to

shorten the food supply chain (#yukbelanjakepetani;

twitter: @limakilo_id; email:

hi@limakilo.id

;

Websites:

http://limakilo.id/ ; https://vibbi.com/limakilo.id

8villages (producing Petani app)

http://8villages.com/?lang=ind

The start-up is a

hub to connect farmers

and give them information about agricultural topics

like crop prices, weather forecasts, and farming tips.

Usahadesa (http://

www.usahadesa.com

;

http://www.berdesa.com/

); focus on different

village enterprises such as farming, food production, handicrafts, and eco-tourism. Villagers

can access market and information, and they can network.

TaniHub (producing TaniHub app)

An Indonesian agriculture marketplace aimed to connect farms with people through

integrated, reliable, and efficient e-commerce solution for a balanced agriculture ecosystem

https://www.youtube.com/watch?v=UpR4V0IpSlg

https://www.tanihub.com/

Sikumis,

www.sikumis.com

(Agribusiness e-commerce platform).

CI Agriculture; attempts to increase land productivity by providing integrated device and

software solutions to help farmers predict land productivity through data provided by

satellite imaging and sensors.

SIPINDO, with NGO

Yayasan Bina Tani Sejahtera (

http://www.binatani.or.id).

25 Source:

https://e27.co/in-indonesia-startups-and-president-team-up-to-improve-farmers-life-20160411/

(accessed on

29/09/2017)