COMCEC Tourism Outlook 2017
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The principal conclusions arising from these case studies in respect of critical success factors were:
 Where countries (or destinations) already have a robust tourism industry with
strong underlying USPs, good recognition as a brand, and good customer loyalty, it is
more likely that recovery from crisis will be swift.
 The most successful recovery has been evidenced where there is strong government
commitment to the industry as well as leadership in terms of strategy, policy, and
understanding of market trends.
 Recovery is also effective where there is clear evidence of public and private sectors
working together and supported by the residents.
 Deregulation of over-bureaucratic procedures and introducing incentives for
encouraging foreign investment were also identified as effective actions.
 Looking to the longer term, some governments have also introduced training
programs to build crises resilience human resource capacity generally across the
sector.
Hence adopting these policy recommendations in managing risk and crises in OIC states would
result in a more resilient and predictable tourism industry against potential external and
internal threats. The details of suggested crises management actions are to be presented during
the 10th Meeting of the COMCEC TourismWorking Group in September, 2017.
6 Importance of Tourism Cooperation in the Member Countries
6.1 Tourism Potentials & Obstacles Faced in the Tourism Development and
Cooperation in the Member Countries
OIC Member Countries have potential for the development of a sustainable international
tourism sector with rich and diverse natural, geographical, historical and cultural heritage
assets. OIC Member Countries’ performances in tourism sector indicate that the share of the
Member Countries in the global tourism sector is behind full potential and there is still a great
deal of scope for realizing their full capacity.
It is acknowledged that both established and new destinations need to plan and create the
adequate conditions and policies with regard to:
• Business environment
• Infrastructure
• Travel Facilitation
 Marketing
• Human resources
So theMember Countries can increase the social and economic benefits and minimizing negative
impacts via utilizing the tourism potential.