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Sustainable Destination Management

Strategies in the OIC Member Countries


context, the vision for joint tourism marketing in the GMS is: “

The tourism industry in the

Greater Mekong Subregion is integrated,

prosperous, and equitable with effective partnerships

and knowledge


Figure 29: Map of Greater Mekong Subregion

Source: DinarStandard

To work toward the overall goal and objective for the development and management of the

tourism sector, seven core strategic programs were identified including: (i) marketing; (ii)

human resource development; (iii) heritage and social impact management; (iv) pro-poor

tourism development; (v) private sector participation; (vi) the facilitation of tourism to and

within the subregion; and (vii) the development of tourism-related infrastructure


. The

expected outcome of GMS cooperation is “more competitive, balanced, and sustainable

destination development.”


According to the ‘Tourism Sector Strategy 2016-2025’, more than 20 years of GMS cooperation

has laid a sturdy foundation for the future. GMS countries are committed to working together

to build a prosperous and sustainable tourism industry. Strengths have been identified as the


"About," Mekong Tourism, accessed August 14, 2019,


The Greater Mekong Subregion Economic Cooperation Program Strategic Framework 2012–2022