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Sustainable Destination Management

Strategies in the OIC Member Countries


Private sector advisory groups

include members of industry associations, and the

newly formed Mekong Tourism Advisory Group engages in (i) the coordination and

support of multi-country products, (ii) supports and participates in events to promote

GMS tourism and (iii) should identify constraints on the business environment;

Destination Mekong

has been created in 2017 to promote the Mekong region,

comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Laos,

Myanmar, Thailand, Vietnam, and Yunnan (PRC) as a single tourism destination to

stimulate responsible and sustainable development and investment, and drive

inclusive growth. Endorsed by the Mekong Tourism Coordinating Office and aligned

with the mandate of the regional collaborative tourism framework of the six member

governments of the Greater Mekong Subregion, Destination Mekong executes

targeted projects and initiatives via a public-private partnership investment

structure. Destination Mekong is led by a private sector company, UNWTO Affiliate

Member Chameleon Strategies.

Program and project implementation agencies include, on the one hand, government

agencies responsible for tourism, education, public works and transport, cultural and

natural heritage management, safety and security, and urban planning.


On the

other hand, the MTCO has established a strategic framework – Destination Mekong –

to support programs through public-private partnerships.

Figure 32: Initiatives by the Mekong Tourism Coordinating Office


Source: Mekong Tourism Coordinating Office (2018)

Mekong Tourism Forum

The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism

industry to discuss the development, marketing, and promotion of travel to, from, and within




"Mekong Tourism Overview 2018," Mekong Tourism Coordinating Office, last modified 2018,