Sustainable Destination Management
Strategies in the OIC Member Countries
188
Islamic Silk Road
The Islamic Silk Road is at the center of where East andWest meet. Representing robust Islamic
tradition and a melting pot of cultures, it represents what most people associate with the
historic Silk Road: A connection between Asia and Europe. As a sub-corridor of the UNWTO Silk
Road Programme, this corridor can be a very powerful brand, showcasing Islamic history and
its role in the Silk Road in contrast to Chinese and European influence.
Figure 58: Map Showing the Islamic Silk Road Countries
Source: DinarStandard
Alexander the Great
One of the best known ancient Greek emperors, Alexander the Great has high name recognition
internationally. Most countries ruled by theMacedonian king are the OIC countries. Taking over
the leadership in an Alexander the Great Corridor in collaboration with Greece would position
the OIC countries as connectors between East and West.
Figure 59: Map Showing the Alexander the Great Tourism Corridor Countries
Source: DinarStandard