Sustainable Destination Management
Strategies in the OIC Member Countries
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Figure 57: An Overview of Human Resources and Labor Market Indicator for Some OIC Countries
Source: World Economic Forum, Travel and Tourism Competitiveness Report 2019
Several factors have an impact on the human resources and labor market indicators. These
include primary education enrolment rate, secondary education enrolment rate, staff training,
treatment of customers, hiring and firing practices, ease of finding skilled employees, ease of
hiring foreign labor, pay and productivity, and female labor force participation.
Budgetary Responsibilities, Financing
The countries can provide the base funding of the corridor. Additional funding can be requested
fromdevelopment organizations (such as the European Commission, or the Asian Development
Bank) and through the private sector. It is recommended that funding is diversified to make it
sustainable in the long run. A similar structure to the Mekong Tourism Coordinating Office with
base funding from member organizations and separate funding on a project basis can be
applied. With technology, funding can be diversified and connected with revenue generated for
businesses.
Tourism Corridors Marketing and Promotions
Branding of Corridor
It is recommended that a specific sub-corridor under the Silk Road brand is created. A Turkic
Silk Road Corridor would promote the distinct heritage and culture of the region. In connection
with Islamic tradition and its position as a connection between East and West, the region has
powerful stories to tell, which sets it apart from other Silk Road destinations and corridors.
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Malaysia
Azerbaijan
Qatar
United Arab Emirates
AlbaniaBahrain
Indonesia
Kazakhstan
Tajikistan
Oman
Brunei-Darussalam
Saudi Arabia
Benin
Pakistan
Cameroon
Kuwait
Kyrgyz Republic
Egypt
Turkey
Morocco
The Gambia
Algeria
Iran
TunisiaUgandaGuineaJordan
Sierral LeoneCote D'Ivoire
Lebanon
Bangladesh
Senegal
Mozambique
Nigeria
Burkina-Faso
ChadMali
Yemen
Mauritania
Human resources and labor market