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Sustainable Destination Management

Strategies in the OIC Member Countries

102

Marketing

To develop a clear branding strategy by trying to avoid

overlaps with other branding efforts

To clearly define the borders of the corridors by not

competing with other brands

To send one clear message and repeat it as many times as

possible within the correct mediums of course

To support more capacity-building initiatives through

digital marketing for various stakeholders

To ensure effective and efficient cooperation among

regional, national, and provincial public and private

stakeholders to successfully implement marketing

strategies

To be consistent in branding activities

In organizational development, to support not only the

planning but also the implementation of joint marketing

initiatives, along with the support and integration of the

private tourism sector

Future Development

Evaluate competition for branding efforts in the region

and devise a clearer strategy in this regard

Focus on concrete product development

Promote greater involvement by the private sector and

local NGOs/CSOs, not only as advisors but as voting

members

Seek greater independence from the ADB in the future

Improve the institutional setting of the MTCO, so it does

not depend on the effectiveness of the Executive Director

Support even more responsible tourism activities (e.g.,

cross-border initiatives of national parks/green corridors,

etc.)

Support the implementation of “Mutual Recognition

Agreements” regarding hospitality standards to achieve

comparable service levels in all six regions