Sustainable Destination Management
Strategies in the OIC Member Countries
102
Marketing  To develop a clear branding strategy by trying to avoid
overlaps with other branding efforts
 To clearly define the borders of the corridors by not
competing with other brands
 To send one clear message and repeat it as many times as
possible within the correct mediums of course
 To support more capacity-building initiatives through
digital marketing for various stakeholders
 To ensure effective and efficient cooperation among
regional, national, and provincial public and private
stakeholders to successfully implement marketing
strategies
 To be consistent in branding activities
 In organizational development, to support not only the
planning but also the implementation of joint marketing
initiatives, along with the support and integration of the
private tourism sector
Future Development  Evaluate competition for branding efforts in the region
and devise a clearer strategy in this regard
 Focus on concrete product development
 Promote greater involvement by the private sector and
local NGOs/CSOs, not only as advisors but as voting
members
 Seek greater independence from the ADB in the future
 Improve the institutional setting of the MTCO, so it does
not depend on the effectiveness of the Executive Director
 Support even more responsible tourism activities (e.g.,
cross-border initiatives of national parks/green corridors,
etc.)
 Support the implementation of “Mutual Recognition
Agreements” regarding hospitality standards to achieve
comparable service levels in all six regions