Muslim Friendly Tourism:
Regulating Accommodation Establishments
In the OIC Member Countries
57
swimming pools may entail having such a feature as optional on a Muslim-friendly standard.
138
Implementation Cost
The cost of implementation in terms of altering existing facilities to become more Muslim-
friendly is surely another challenge facing Muslim-friendly standards. Investors need to be
willing to change or upgrade existing facilities to be Muslim-friendly. This could be
particularly problematic for international chains which have a very strict standardization of
their facilities and services and which will not commit to making large if the expected return
is not at least equal to the investment.139
138 Interview conducted for the Malaysia case study, University of Malaya, October 2016
139 Interview conducted for the Malaysia case study, University of Malaya, October 2016