Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
15
o Trade and Sector Reports: Information was gathered from the reports published
by Business Monitor International, Euromonitor, Datamonitor, IBIS World, Mintel
and Skift.
o Academic Articles and Research Papers: Information was gathered from Journal
of Islamic Marketing, International Journal of Tourism Research, International
Journal of Trade, Economy and Finance, International Journal of Culture, Tourism
and Hospitality Research, and Tourism Management.
o Government Data: Data was collected from various government publications and
websites including ministries and official tourism promotion entities websites.
o International Organizations Publications: including the UNWTO, UNCTAD, UNDP,
World Economic Forum, International Trade Center, World Travel and Tourism
Council (WTTC)
o Press Publications: including press releases from various MFT market players as
well as articles covering MFT market in various publications and news websites
including The National, Al Arabiya, The Japan Times, Jakarta Post,
TravelBiz Monitor, Channel News Asia, Gulf News, and Halal Media.