Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
10
Figure: 5-Step Policy Recommendations Framework
1. Drive MFT Market Strategy
 Build internal stakeholder awareness for MFT
 Establish a dedicated MFT body/committee
 Develop and drive MFT market growth strategy
2. Developing Public Policies and Support Initiatives;
 Government policies:
o ‘Progressing’ OIC countries: strengthen Halal food and travel services compliance
ecosystem
o ‘Mature Markets’: provide subsidies for obtaining Halal certification and ease visa
policies
 Government-led destination marketing
o ‘Progressing’ OIC countries: strengthen Halal food and travel services
compliance ecosystem and launch seed marketing campaigns.
o ‘Mature Markets’: launch MFT related innovative programs, create joint
promotions with airlines and aggregated promotions
 Bilateral Cooperation
o ‘Progressing’ OIC countries: cooperate with MFT ‘Mature Markets’ or select
regional MFT successes in technical knowledge exchange as well as in jointly
promoting their destinations
o ‘Mature Markets’: create long-term joint initiatives such as ‘Partner city’ or
‘Student Exchange’ programs
 Global cooperation
o ‘Progressing’ OIC countries: engage in Halal related standards development global
platform and ‘Islamic economy’ global events
o ‘Mature Markets’: develop a body to advocate for Muslim travellers’ rights