Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
100
 Offering a high quality product or service is also a way to cater for both. Muslims
would consume it because it complies with their requirements and non-Muslims
because they cannot find the same service or product elsewhere.
 Despite this, the number of clients that look for these types of services is growing.
Currently, the term ‘Halal’ does not only have a religious meaning, it is now a
synonym for standards of quality, health and sustainability. That is why there are
more non-Muslim tourists looking for this type of experiences.