Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
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 By joining efforts, small businesses can take the initiative in promoting their
destination to Muslim travelers, as in the case of the Krabi Halal and Muslim-friendly
Club.
 PR campaigns are essential in creating a buzz around Muslim-friendly products and
services. The launch of Thailand’s Muslim-friendly Tourism App saw a massive PR
campaign by the Tourism Authority of Thailand, including press releases and events,
which resulted in global media attention.