Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
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Kazi Shafiqur Rahman, Co-Founder of Sunnamusk, mentioned in reference to displaying the
Halal Logo, he expressed determination to continue to display it despite many non-Muslims
viewing Halal food as being only for Muslims.
b) Prayer Facilities
There is a great deal of mosques scattered across the United Kingdom. London is a huge
metropolitan city and is divided into several areas. The city is home to over 345 Mosques and
it is estimated that London probably has the largest number of Mosques than any other city in
the western world. Birmingham has a considerable Muslim population with over 154 Mosques
in the city.
c) Ramadhan Services
Ramadhan services are well observed in the various Mosques. Iftar is provided to all and most
participate. The younger Muslims prefer to dine with their friends at restaurants. This has
prompted restaurants to start offering special iftar menus which includes a buffet.
d) Water friendly Washroom
Only a few hotels are beginning to offer rooms with attached bathrooms that are water
friendly. This is not widely available. However, tour operators and starting to make inquires as
tourists are asking for this option.
e) No Non-Halal Activities
The Muslim traveler considers a few activities to be “Haram or non-Halal”. Hence, they prefer
to avoid facilities that serve alcohol, for example bars. Muslims tend to avoid Casinos. The
United Kingdom has a large number of bars and other such establishments for drinking are
part of the UK culture. Muslim tourists are beginning to inquire if their hotel is located in close
proximity to drinking places.
f) Recreational facilities and facilities with privacy
Muslim tourists that seek recreational facilities providing privacy for males and females may
find this in a few select hotels. However, this is not a wide practice offered by boutique hotels.
Most hotels do not offer this service.
Demand Side Analysis
a) Leisure Travel
For Muslim visitors, leisure travel is the main tourist market of the United Kingdom, with
shopping, entertainment and dining being a few key attractions. The United Kingdom is well
positioned to witness further growth of Muslim tourists because of the friendly facilities and
services provided to the traveler.