Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
100
Muslim friendly services eco-system. Singapore has one of the strongest Halal certification
bodies among the non-OIC countries. Singapore tourism board published the Muslim visitor
guide way back in 2010. The key challenge for Singapore is the emerging competition from
countries like Japan, Korea and Taiwan targeting the main source market of Singapore;
Malaysia and Indonesia.