Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
11
Based on UNWTO, 2011; Faulkner, 2001
Intermediate Recovery
Phase
Carry out further infrastructural repairs and ascertain extent of damage to tourism plant
Issue consistent and accurate messages through media, with close private-public sector cooperation
Target less crisis-sensitive markets
Provide subsidies or fiscal assistance to tourism businesses
Improve security through training and increased visible presence
Recovery Phase –
Long term
Legislate to encourage overseas investment
Upgrade tourism facilities through private-public sector partnerships
Continue to rebuild destination image through promotional campaigns, familiarisation trips, festivals
Highlight Islamic traditions of hospitality and welcome while emphasising other aspects of heritage
Support introduction of new products to link with market trends
Implement infrastructural improvements
Resolution
Phase
Assess measures taken to rebuild tourism
Feed the evaluation back into improved planning, practices and procedures.