Community Based Tourism
Finding the Euilibrium in the COMCEC Context
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heterogeneity of nationality, ethnicity, class, and gender.
 Identify relevant stakeholders at all levels- from the local through the global-including their ideologies,
values, interests, and behaviours. The development and conservation literature is full of examples of
unsuccessful efforts due to failure to collaborate with important interest groups or segments of the
population. This involves:
o Identifying major interest groups and their motives, strategies, and behaviours; and,
o Identifying conflicts among and between stakeholders over such things as jobs and resources.
 Stipulate the structure of power and extant power relations among stakeholders.
 Identify the benefits and costs or risks (the winners and the losers) from current trends in development
and conservation.
 Collaboratively (i.e. with all stakeholders) identify feasible stages (from problem formation and design
through implementation, monitoring, and evaluation), facilitating conditions (sharing, dispersing, or
redistributing power among stakeholders), and actions or steps to ensure that power is distributed
among stakeholders.
 Collaboration among local, community, and extra-local stakeholders may involve establishing new
institutions or enhancing existing ones.
 Establish means by which to resolve conflicts.
 Engage in direct and vigorous attempts to channel greater power and authority to less powerful local
groups during processes of coalition building.
 Establish networks among communities.
 Ensure that local representatives of communities are truly representative and accountable.
 Ensure that local people (especially the poor and women) benefit economically and in other ways from
the development and conservation projects. Cases in which local communities in poor regions manage
their resource base with the prime objective of conservation are virtually non-existent.
 Integrate cultural survival in CBT development and conservation.
These steps provided by Stonich are designed to encourage local community priorities,
community empowerment and transparency, discourage elitism, promote effective
community leadership, and develop community capacity to operate their own enterprises
efficiently, to enhance economic development and poverty reduction goals of CBT in the
end.
Situation Analysis is the critical first stage of CBT development where research is used for
effective and efficient use of scarce resources. The current situation of the destination is
assessed comprehensively, starting with the locals as the main beneficiary of the CBT
destination brand development. The situation analysis of each case is different, placing
different levels of importance on different phases, steps, goals and objectives of the CBT
development.
Situation Analysis is consisted of seven steps. These are Community Analysis, Social
Network Analysis, Supply Network Analysis, Destination Capital Analysis, Destination
SWOT Analysis, Policy Framework Analysis, CBT Destination Brand Concept.
2.2. Situation Analysis - Research