Community Based Tourism
Finding the Euilibrium in the COMCEC Context
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Figure 2. CBT Development Process, Stakeholders, Actors and Roles
Participatory Planning and Development - Stakeholder Roles and Responsibilities
Government - Leader as visionary, policy-maker, regulator, coordinator, facilitator, guide, and controller - providing policy,
finance, knowledge, experience, and know how; educating , training and empowering locals to achieve equity in participation,
decision-making, ownership and distribution of costs /benefits
Donor Organizations and NGOs - Supporter as facilitator, guide, trainer - providing financial resources, knowledge, experience
and know how; educating , training locals for equity
Locals - Part of the product, producer, supplier, worker, user, owner, investor and beneficiary - to provide information,
knowledge, experience, and effort to develop the right CBT destination brand
Private Sector - Supporter as partner, developer, investor, facilitator, guide and beneficiary - providing finance, knowledge,
experience, and know how; educating training and employing locals
Phase 1
Situation
Analysis
(Research)
Community
Analysis
(socioeconomic,
cultural, needs,
power relations)
Network analysis -
social and supply
networks
Destination Capital
Analysis
Destination SWOT
Analysis
Policy Framework
Analysis
Defining the CBT
destination brand
concept
Phase 2
Visioning and
Planning
Identifying target
markets (short
term, long term)
Identifying
marketing mix for
the target markets
Identifying Human
and Social Capital
needs
Identifying the
policy framework
needs
Identyfing,
applying for and
mobilizing financial
resources
Identifying
monitorng and
control criteria and
mechanisms
Phase 3
Development
and Investment
Finalizing the CBT
destination brand
concept
Policy framework
adjustments,
standardization
and certification
Human and Social
Capital
development
Marketing mix
development
Integrated
Marketing
Communication
Development
(IMC)
Launching the CBT
Product
Phase 4
Monitoring and
Control
Economic benefits
and costs
Sociocultural
benefits and costs
Environmental
/ecological benefits
and costs
Assessment of
tourist behavior
(e.g. satisfaction,
perception)
Evaluation of
success - failure
and decisions for
improvement
Feeding back to the
process for
improvement
Feedback for improvement