Community Based Tourism
Finding the Euilibrium in the COMCEC Context
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Figure 3. An Example of CBT Destination SWOT Analysis
2.2.6. Policy Framework Analysis
Besides administrative, legal, and policy frameworks, an assessment of existing programs,
standards and certificates is needed for delineating the clear road CBT development. Legal
and political obstacles can hinder effective CBT applications. Even though local
participation in decision making of tourism development is essential for a successful CBT,
Strengths
• traditional clothing
• cleanliness as part of culture
• interesting cuisine
• tolerance to others with different cultures
• genuine hospitality and friendly attitude
• collectivist culture
• social humility
• serving as part of the culture
• embracing guests
• negative attitude towards greed
• social cohesion
• social equity
Weaknesses
• distance to mainstream tourism and hubs
• lack of local finances
• learned helplessness
• negative perception about tourism/tourists
• serving perceived as a low level job
• lack of business orientation
• lack of individual capacity
• lack of institutional capacity
• strict visa requirements
• resistance to development and new ideas
•norms about gender roles- restrictions on women
being active
Cultivating strengths to harness
opportunities Eliminating weaknesses to avoid threats
Opportunities
• favorable position on international exchange
rates
• consumer demand on culture products
• international trends in sustainability
• positive media coverage
• increasing financial assistance for CBT from
international organizations
Threats
• rival country competition
• safety and security issues
• economic downturn in consumer markets
• agressive competitor tactics (e.g. distorting
image)
• negative image due to human caused
disasters
•rival projects for the same funding sources