Improving Agricultural Market Performance:
Creation and Development of Market Institutions
21
In addition, institutions such as cooperatives, producers’ associations, and exporters’
associations, often serve to increase the market power of producers, exporters, traders, and
transporters and to advocate for market reforms. They may also set quality standards and
develop and maintain brand images for certain products, sometimes in cooperation with
public sector trade or import promotion organizations.
The composition of these agricultural and food market institutions depends on their objective,
mandate, legal form, and organizational structure they take. These agricultural market
institutions can be classified into nine types:
Commodity market regulation authorities
– Commodity market regulation
authorities directly shape the agricultural and food market through rules and
regulations on, for instance, property protection, governance, accountability systems,
18
quality standards and grade, anti-monopoly regulation, and price controls.
19
Cooperatives
– Cooperatives have the potential to reduce market and transaction
costs by coordinating production, transportation, improving bargaining power (and
hence counterbalancing imperfect competition), and distributing credit or subsidized
inputs. Cooperatives may also provide training and education to members,
20
but their
main purpose is to carry out collective commercial activities such as common
processing, branding, marketing, and distribution; development and application of
quality standards; and purchase of inputs).
21
A number of OIC Member Countries’
Governments actively intervened and supported the development of cooperatives but
which failed to deliver their expected roles. In response, cooperatives have been
privatized and operate more autonomously. A key to success for cooperatives is
control, by the primary producers, through direct ownership or contractual
arrangements backed by the producers’ common market power, of the downstream
processing, marketing, and distribution elements of the market system. Without such
control, the producers are price-takers and their share of the overall proceeds from
the market systems tend to be much smaller. US cooperatives such as Land o’ Lakes
(dairy), Ocean Spray (cranberries), Welch’s (grape jams and juices), and Blue Diamond
(tree nuts), in which growers/farmers control, through the cooperative, the entire
downstream market system, illustrate this principle. Within these principles,
cooperative members generally receive a share of the profit from the cooperative’s
commercial activities.
18
Shiferaw, B. & Muricho, G. (2011), “Farmer organizations and collective action institutions for improving market access
and technology adoption in subSaharan Africa: Review of experiences and implications for policy,” in ILRI (eds.),
Towards
Priority Actions for Market Development for African Farmers
, pp. 293-313, Addis Ababa: International Livestock Research
Institute.
19
Mangisoni, J. (2006), “Markets, Institutions and Agricultural Performance in Africa,”
ATPS Special Paper Series
, No. 27, pp.
2-7.
20
FAO/INRA (2016),
Innovative markets for sustainable agriculture - How innovations in market institutions encourage
sustainable agriculture in developing countries
, p. 2, Rome: Food and Agriculture Organization of the United Nations and
Institut National de la Recherche Agronomique.
21
Shiferaw, B. & Muricho, G. (2011), “Farmer organizations and collective action institutions for improving market access
and technology adoption in subSaharan Africa: Review of experiences and implications for policy,” in ILRI (eds.),
Towards
Priority Actions for Market Development for African Farmers
, pp. 293-313, Addis Ababa: International Livestock Research
Institute.