Annex 6 to OIC/COMCEC/36-20/REP
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Based on their personal choices, matching treatments can be displayed on the
channels they frequently use. Such advertisement strategy on medical products and services
is especially applicable for cosmetic procedures towards those who are interested in
wellbeing and beauty products. As for the OIC member countries, such an interactive tool
can be used in order to understand the needs of target population. This would allow to
develop segmentation strategy with the objective to respond in the most effective way
to the needs of target population within the segment.
Policy advice 3. Promoting development/implementation of exchange programs
among the OIC Member Countries for medical personnel in order to boost knowledge
and experience sharing
Rationale:
In response to the medical needs of individuals and societies, health sciences
discipline work on development of new techniques and tools. The way to treat diseases
may vary across countries. Countries develop their own unique approach in relation to
their level of health infrastructure in terms of medical education and R&D capacity. From
this point of view, knowledge and experience sharing becomes important for medical
personnel in order to adopt different approaches into their practices. The communication
between medical personnel as regards the advancements in the healthcare sector facilitates
dissemination of best practices in the field. Such a blend of knowledge between healthcare
professionals can create a larger impact. It has, in fact, the potential to boost the industry
as well. Therefore, exchange programs can nurture the healthcare industry at healthcare
personnel and healthcare provision levels among the OIC member countries.
Policy advice 4. Encouraging bilateral or regional/multilateral arrangements (such
as patient exchange programs, pre-diagnosis services, alliances between healthcare
providers and streamlining health insurance schemes etc.) between public/private
stakeholders including insurances and hospitals in order to sustain the exchange of
patients.
Rationale:
Bilateral, regional and multilateral arrangements can increase health mobility
between the signing parties and serve as a stimulating factor to boost trade relations. In
this respect, partner countries may benefit from the increase in health mobility through
filling the gap in demand towards medical treatment. This may also enable the other side
of the arrangement to provide healthcare services and meet its potential in medical
tourism. These arrangements may take multiple forms such as patient exchange programs,
pre-diagnosis services, alliances between healthcare providers and streamlining health