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COMCEC Tourism Outlook-2019

28

Monitoring

Monitoring

Marketing & Promotion

Branding

Branding

Promotions

Promotions

Product development

Product development

Countries on a corridor

with similar indicators

Joint development of a new corridor

with equal shares

Joint enhancement of established

corridor with equal shares

Countries on a corridor

with varying indicators

Knowledge transfer from developed

countries to less-developed

countries

Knowledge transfer from developed

countries to less-developed

countries

After looking into existing tourism corridors between OIC countries, possible cross-border

corridors to promote specific themes or regions of OIC countries collaboratively.

Table 4.4. Potential OIC Tourism Corridors.

Islamic Silk Road Countries

The Islamic Silk Road is the center of

where East andWest meet.

Representing a strong Islamic

tradition and a melting pot of

cultures, it represents what most

people associate with the historic Silk

Road. A connection between Asia and

Europe. As a sub-corridor of the

UNWTO Silk Road Program, this

corridor can be a very powerful

brand, showcasing Islamic history

and its role in the Silk Road in

contrast to the Chinese and European

influence.

Alexander the Great

One of the best known ancient

Greek emperors, Alexander the

great has a high name recognition

internationally. Most countries

ruled by the Macedonian king are

OIC countries. Taking over the

leadership in an Alexander the

Great corridor in collaborationwith

Greece would position OIC

countries as a connector between

East andWest.

The Travels of Imam Bukhari

ImamMohammed Al-Bukhari is

considered as one of the most

distinguished scholars of Hadith in

Islamic history. His book Sahih al-

Bukhari, in which the Prophet's

words, actions, or habits were

collected, is one of the greatest

sources of the prophetic influence

in history. Even though this is not

an “official” tourism corridor, it can

be seen as the biggest influence on

Muslim travel in the region.

Bedouin Trails countries

Cross-Border Parks and

Protected Areas

The Frankincense Route